Disney has agreed to acquire Marvel Entertainment for $4 billion in cash and stock. This deal gives Disney rights to over Marvel’s 5,000+ characters (including including The Incredible Hulk, Captain America, The Avengers and the X-Men), not to mention control over Marvel’s licensing, publishing, and film production capabilities.
“Disney is the perfect home for Marvel’s fantastic library of characters given its proven ability to expand content creation and licensing businesses,” said Ike Perlmutter, Marvel’s chief executive officer. “This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney’s tremendous global organization and infrastructure around the world.”
Under the terms of the deal, Disney will pay $30 a share in cash and 0.745 Disney shares for every Marvel share, with Disney stock accounting for no less than 40 percent of the deal value. Disney valued the deal at $50 per Marvel share, based on the companies’ closing share prices on Friday.
Will Pixar do a proper superhero movie now? That could be quite cool.
Having said that, Disney has destroyed some of the best things it has bought, like Winnie the Pooh, so let's hope they can restrain themselves this time. I think they probably can.
http://dealbook.blogs.nytimes.com/2009/08/31/disney-to-buy-marvel-for-4-billion/
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