Tuesday, 12 May 2009

Star Trek kicks even MORE box office ass

http://news.prnewswire.com/ViewContent.aspx?ACCT=109&STORY=/www/story/05-11-2009/0005023923&EDATE=

HOLLYWOOD, Calif., May 11 /PRNewswire/ -- The opening weekend tally for J.J. Abrams' "Star Trek" was substantially higher than initial estimates. The Paramount Pictures release grossed $79.2 million over the three day period in 3,849 locations, almost $3 million higher than initial estimates thanks to strong attendance on Mother's Day. Initially, the well-reviewed adventure was expected to bring in $18.3 million on Sunday, but ended up grossing $21 million. Better than expected family attendance was credited with the upsurge.

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"The spike over our initial estimates on Mother's Day demonstrates that the combination of strong reviews and solid word-of-mouth contributed to better than anticipated attendance by families yesterday, confirming our belief that 'Star Trek' has a broad, multi-generational appeal," said Rob Moore, Vice-Chairman of Paramount Pictures.

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